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July 2, 2012 / Rebecca Foss

The Breakup

My Dear, Sweet, Diet Dr. Pepper,

I am a smart person, and I know soda is bad for me. It doesn’t matter if it’s diet or regular, the chemicals in my addiction to you are not good. I am completely obsessed with you. I can’t help it. I would even go so far as to say I love you. I can’t get enough of your unique, delicious flavors. And I know, you cannot be good for me. With your extra sodium, artificial sweeteners, abundance of phosphorous, and those other “natural and artificial flavors,” I am voluntarily putting something in my body that I know is not healthy. So, today, we are breaking up.  I am cutting you out of my life, along with all your other tempting soda friends. Goodbye my sweet friend, we may visit from time to time on special occasions, but I must cut you out of my life for my own good. Now, I am taking the plunge into immersing myself in pure water. Farewell to you, my obsession.
July 2, 2012 / Rebecca Foss

Summer Reading

Summer Reading

Just a few books on my summer reading list. I’m always looking for suggestions to add to the list. Hit me up if you have any!

June 28, 2012 / Rebecca Foss

A Pinterest Interlude

A colleague passed this along to me today and I thought it was so unique, I had to share.  Japanese clothing brand, Uniqlo launched a marketing/branding campaign called “The Dry Mesh Project” on Pinterest that interrupted the daily scroll with unique messaging for the brand. A series of mosaics were posted simultaneously on Pinterest across multiple categories. As users scroll through their favorites, a giant block of mosaics appears as though it is animated as they scroll down. This is a very cool way to splash a message across Pinterest– now I just need 50 or so people to help me pin simultaneously. Check out the video to see how it all works.

June 26, 2012 / Rebecca Foss



I was inspired last night to make homemade veggie pizza. I call it veggie pizza because there are lots of vegetables; however, I did add some sweet Italian sausage into the mix. This was quick and easy to make using a pre-made Freschetta thin crust drizzled with a small amount of olive oil. Sauté zucchini, yellow squash, carrots, onions and red peppers with the Italian sausage and pile onto the crust. Finally, top off with some low-fat shredded mozzarella. Delizioso!

June 24, 2012 / Rebecca Foss



Love being able to create colors and textures from an ordinary object.

June 23, 2012 / Rebecca Foss

You Are Not Special

Great speech by David McCullough, Jr. to the 2012 graduating class at Wellesley High School. Trying to get the point across that everyone has the opportunity for potential, but just existing does not make you special– doing something extraordinary does. I find it inspirational for anyone– not just graduating high school seniors. It’s a little long, but worth watching– enjoy!

June 22, 2012 / Rebecca Foss

Ready, Set, Customize!

Sometimes inspiration can come from an innovative idea that has not yet been seen. Working in social media, I am always looking for cool, new campaigns or concepts that employ social tools and platforms while creating a unique user experience, particularly in a way that engages or entertains. Facebook introduced Open Graph last fall and few marketers have been able to effectively take advantage of it. Open Graph is built around verbs, where any action expressed on Facebook could become a branding opportunity. Spotify is a great example of Open Graph at work; however many brands are finding it difficult to figure out how consumers will do anything other than “Like” their brand online (what other verbs will initiate branding opportunities?)  Ford created the “Customizer,” an app using Open Graph that went live in October, 2011. The app allows users to customize their own Ford Mustang and then battle other users’ customized models. The verb used in the app is “customize”, so that every time a user customizes a model, their friends see an update saying they have “customized.” The goal was to increase engagement with the brand to generate 2 million engagements—they netted over 5 million engagements and more than 17,000 referrals.

June 22, 2012 / Rebecca Foss

Beach Benches

Beach Benches

Every summer in Chicago at Pratt Beach, the Chicago Park District gives people the opportunity to rent a spot on the long row of benches along the perimeter of the sand. Your creation remains until the following summer. I was fortunate enough to live just a few blocks from Pratt Beach for over a year, enjoying walks along the beach and being inspired by these benches– I miss that beach!


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