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June 28, 2012 / Rebecca Foss

A Pinterest Interlude

A colleague passed this along to me today and I thought it was so unique, I had to share.  Japanese clothing brand, Uniqlo launched a marketing/branding campaign called “The Dry Mesh Project” on Pinterest that interrupted the daily scroll with unique messaging for the brand. A series of mosaics were posted simultaneously on Pinterest across multiple categories. As users scroll through their favorites, a giant block of mosaics appears as though it is animated as they scroll down. This is a very cool way to splash a message across Pinterest– now I just need 50 or so people to help me pin simultaneously. Check out the video to see how it all works.


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